In an oddly mesmerising reality TV series, Young Apprentice,
the BBC are showing 12 of Britain’s allegedly “brightest and best young
entrepreneurs” as they compete for the patronage of a rich lord. Yes, it is the
21st century, but remember that parts of Britain are still locked into the Middle
Ages. Anyway, at a time when the ethics of corporate business are finally being
challenged, the sight of psychotically competitive 16 year olds being criticised
because they only looked for a 100% profit margin when selling a bunch of hot-house
flowers, instead of a possible 200%, seems comprehensively to sum up what is
wrong with capitalism.
To believe the right wing press in the UK is to believe that
the BBC is a cauldron of crypto-socialism, so possibly they are being
deliberately subversive here, but more likely just cynically exploiting their
audience’s appetite for watching people being nasty to each other.
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