9 November 2011

Thank you Lord Sugar

A good early run along the still dark loch-side
In an oddly mesmerising reality TV series, Young Apprentice, the BBC are showing 12 of Britain’s allegedly “brightest and best young entrepreneurs” as they compete for the patronage of a rich lord. Yes, it is the 21st century, but remember that parts of Britain are still locked into the Middle Ages. Anyway, at a time when the ethics of corporate business are finally being challenged, the sight of psychotically competitive 16 year olds being criticised because they only looked for a 100% profit margin when selling a bunch of hot-house flowers, instead of a possible 200%, seems comprehensively to sum up what is wrong with capitalism.
To believe the right wing press in the UK is to believe that the BBC is a cauldron of crypto-socialism, so possibly they are being deliberately subversive here, but more likely just cynically exploiting their audience’s appetite for watching people being nasty to each other.

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