Another dark & damp morning but an enjoyable run.
Today the Independent is carrying a report about a survey of global attitudes to eco-friendly products. Apparently 83% of consumers across the planet believe that companies and corporations should have "environmental programmes" but only 22% of us are willing to pay more for them. So, by implication, 61% of us believe that the cost of environmental protection should be borne by either the manufacturer (yeah, right) or the labour force at the production end. Or, 61% of us aren't connecting the two factors.
However, today is Saturday, and the endorphins from running are a great help to positive thinking, so let's acknowledge that almost a quarter of global consumers say they are willing to pay more to protect the environment !
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