28 March 2011

What's in a name

Another beautiful clear morning, frosty and sunny. And a very good 30 minute run.
Yesterday we drove past a Mitsubishi Barbarian (it’s a kind of large and expensive motor car, apparently for people with inadequacy issues), prompting the realisation that a more benign approach to car-naming could simultaneously make a huge difference to road safety and carbon emissions.  For example: the Mitsubishi No No, After You, or the Hummer Sorry About My Fuel Consumption. To get the ball rolling, and to show that not everything has to be driven by profit, the car companies are welcome to use these suggestions for free !

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