13 December 2013

More food for thought


Continuing the festive theme of hypocrisy and contradiction, the global production and consumption of food is one of the biggest ethical issues of our time, and it’s an interesting reflection of the multiple realities which most of us inhabit that we can be simultaneously aware of those issues, whilst still being in thrall to celebrity chefs wiffling urgently about shards of butterfly wing on truffle-encrusted piglet nipples, in an operatic cookery contest which makes not the slightest reference to sustainability, seasonality, or even nutrition.

Arguably, such television programmes (MasterChef and its ilk) are more to do with the “human interest” of watching kitchen gladiators slugging it out in their chosen arena than they are to do with a serious attempt to change our eating habits. In other words, decadence as entertainment, vicariously accessible to us all, not just to the privileged few.

Declining civilisations have often been characterised by extreme decadence, whether as a symptom or a cause, but this is maybe the first time it has been so channelled and broadcast through a toxic combination of the cynical & manipulative mass media and the rapacious & relentless commodification of every aspect of our lives. 

The positive side is that future historians should have an easier time seeing where it all went wrong.


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