17 July 2011

Mickey, it's time to grow up

A grey and damp morning but a good run anyway.
I made a disparaging reference to the Walt Disney Corporation in a recent post, and should explain why, in case the Disney CEO is feeling offended. The largest media conglomerate on Earth, they dominate as a brand predicated on an infantilised world view where everything ultimately turns out well and, crucially, where pleasure and gratification of desire are seen as over-riding reasons for existence. Browsing their recent movie list demonstrates the forensic evidence, with projects such as Beverly Hills Chihuahua 2, and Tinkerbell & the Great Fairy Rescue. No, honestly !
Such infantile pleasure-seeking is the subtext behind our greedy wrecking of the planet, with the enthusiastic encouragement of multi-national commerce who see new marketing opportunities opening up on a daily basis in the developing countries, but refuse to see the damage they are causing. The world would clearly be a safer and more sustainable place if the media was dominated by the Ingmar Bergman Corporation instead.

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